---
title: Paid Media Results and Case Studies | Adalystic Marketing
description: Three B2B paid media engagements across e-commerce, SaaS, and insurance. Each shows the context, what changed, and the timeframe behind the result.
---

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Results

# What changed. Why it worked.

Examples across B2B e-commerce, SaaS and insurance. Each story shows the business context, what we found, what changed and the timeframe behind the result.

- Paid search & shopping
- Paid social
- Measurement

Proof

## The result is the headline. The work is the story.

### [B2B e-commerce Shopping & search **10.6x** Average non-brand ROAS Full-quarter average at roughly $50K/month Scaling spend more than 10x while improving ROAS Monthly spend scaled from a few thousand to roughly $50K while fully attributed year-to-date non-brand ROAS remained above 10x. Six-year engagement Read case study →](https://www.adalystic.com/case-studies/driving-10x-roas?hsLang=en)

### [B2B insurance Paid search & paid social **1.9x** Annual new contacts 2024 and 2025 vs. first year Building demand in a market dominated by national carriers Volume nearly doubled and held as CRM measurement matured from lead count toward lead journey and value. Read case study →](https://www.adalystic.com/case-studies/b2b-insurance-leads?hsLang=en)

### [B2B SaaS Paid search **−50%** Cost per conversion Roughly 3 months Halving cost per conversion through cleaner intent alignment Keywords and negatives changed minimally. Intent, landing pages and CTAs were the variables. Read case study →](https://www.adalystic.com/case-studies/optimizing-google-ads-for-saas?hsLang=en)

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