Results
What changed. Why it worked.
Examples across B2B e-commerce, SaaS and insurance. Each story shows the business context, what we found, what changed and the timeframe behind the result.
- Paid search & shopping
- Paid social
- Measurement
Proof
The result is the headline. The work is the story.
B2B e-commerce
Shopping & search
10.6x
Average non-brand ROAS
Full-quarter average at roughly $50K/month
Scaling spend more than 10x while improving ROAS
Monthly spend scaled from a few thousand to roughly $50K while fully attributed year-to-date non-brand ROAS remained above 10x.
Six-year engagement
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B2B insurance
Paid search & paid social
1.9x
Annual new contacts
2024 and 2025 vs. first year
Building demand in a market dominated by national carriers
Volume nearly doubled and held as CRM measurement matured from lead count toward lead journey and value.
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B2B SaaS
Paid search
−50%
Cost per conversion
Roughly 3 months
Halving cost per conversion through cleaner intent alignment
Keywords and negatives changed minimally. Intent, landing pages and CTAs were the variables.
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