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PPC Audit

Find out where your spend is going.

A full review of your accounts, tracking and targeting, with prioritized recommendations you can act on with or without us.

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PPC account audit

When an audit helps

Three reasons to take a closer look.

  • Performance changed. Results shifted or growth stalled, and the account is not making the cause clear.
  • You inherited the account. You need an objective view of what is working, where spend is leaking and what requires attention.
  • You are preparing to invest more. Before increasing budget, you want to know the structure, tracking and channel mix can support it.

What we look at

What the audit covers.

01

Account structure

Campaign architecture, overlap between campaigns competing for the same intent, match-type strategy and separation between new and existing customers.

02

Spend efficiency

Search-term waste, geographic leakage, products and categories absorbing spend without return, plus device, audience and day-part patterns.

03

Conversion tracking

Google Tag Manager and Analytics are reviewed to confirm tracking fires correctly and measures actions tied to real business outcomes.

04

Channel strategy

Which platforms you use, which may be missing and whether the mix reflects how your buyers actually research and buy.

What you get

Not just a checklist. It’s a roadmap to better results.

The goal is not to create the longest possible list of findings. It is to show what the issues are costing you and what should happen next.

Written audit

What we found, why it matters and recommendations ordered by expected impact.

Working session

We walk through the findings together so you can ask what each recommendation means before deciding what to act on.

Yours to use

The audit and recommendations are yours to implement. If you want help putting them into action, we are happy to assist, but there is no obligation to continue with us.

Why it is worth doing

Like a good doctor's visit.

You find out what is wrong before it becomes expensive. Sometimes you find out nothing is seriously wrong and can stop worrying about it.

Many accounts we audit are not broken and are reasonably maintained, which is exactly why structural problems can go unnoticed. Reports are generally built to show performance. They are not built to show what is limiting it.

Proof

Structure changed the outcome.

B2B SaaS · Paid search −50%

Cost per conversion after separating campaigns by search intent

Tracked conversions doubled after overlapping campaigns were reorganized around the landing page and action each search was meant to support.

Read case study →

Want to know what's actually in your account?

Tell us where the program stands today. We'll talk through scope and whether an audit is the right starting point.

Request an audit