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PPC Management

Paid media managed by the people who built the strategy.

Get clear, data-driven PPC management. We provide full transparency into your performance—so you always know where your budget goes and why.

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PPC management strategy

Who this is for

Built for lean teams that need paid media leadership.

You have a lean marketing team and need experienced paid media leadership without adding another full-time role. You are invested in growth and want someone who can own the details while staying connected to the broader plan.

Our best work happens with teams that want to collaborate. We are proactive, but this is not a blind handoff. The more we understand what is changing in the business, the better we can decide where paid media fits and where it does not.

How we work

Every check-in starts with the business, not the dashboard.

We make space to discuss more than platform performance. We want to hear what is changing across the business, what sales is seeing, where priorities have moved and what the internal team has learned. That context shapes what we do in the account.

Start with what changed

New priorities, pipeline feedback, product changes, inventory, promotions and internal insights all affect the paid media plan.

Review performance in context

We connect spend and results to what is happening across the business instead of reading platform metrics back to you.

Decide what paid media should do next

Each check-in closes with clear priorities, owners and the adjustments we are making in the account.

When it is not the right fit

Paid media needs time and a supporting process.

If you are looking to run ads for a month or two and make a quick pass-or-fail decision, we are probably not the right fit. Our minimum engagement is three months because it takes time to build, gather meaningful signal and improve.

 

Proof

What this looks like in practice.

B2B e-commerce Shopping & search
10.6x Average non-brand ROAS

Full-quarter average at roughly $50K/month

Scaling spend more than 10x while improving ROAS

Monthly spend scaled from a few thousand to roughly $50K while fully attributed year-to-date non-brand ROAS remained above 10x.

Six-year engagement

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B2B insurance Paid search & paid social
1.9x Annual new contacts

2024 and 2025 vs. first year

Building demand in a market dominated by national carriers

Volume nearly doubled and held as CRM measurement matured from lead count toward lead journey and value.

Read case study
B2B SaaS Paid search
−50% Cost per conversion

Roughly 3 months

Halving cost per conversion through cleaner intent alignment

Keywords and negatives changed minimally. Intent, landing pages and CTAs were the variables.

Read case study

Want a second set of eyes on your paid media?

Tell us where the program stands today. We'll talk through the gaps, the opportunities and whether Adalystic is the right fit.

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