Businesses of all sizes have the potential to reach thousands of prospects, nurturing relationships all along the journey from lead to customer. With the right tools and strategy, lean teams can quickly scale their marketing efforts.
Thanks to automation, small and mid-sized companies can compete with larger organizations. You don’t need a legion of in-house marketing professionals or an outrageous marketing budget to do it. It takes combining the right strategy with the right software, and then executing consistently.
Small teams don’t need to be restricted by resources. They can be proactive, take advantage of available tools, and create campaigns that produce big outcomes.
Let’s look at three examples of marketing tools that make this possible:
SEMrush provides marketing insights on SEO, PPC, keyword research, and content. You can use it to get actionable information on your own website or your competitors. SEMrush lets you optimize your marketing strategy through ongoing tracking. Even one person working alone can pull and act on a huge amount of useful data.
With SEMrush, you have visibility into your own strengths and weaknesses as well as those of other players in your space. This tool can help you quickly find keyword opportunities and content gaps. Its Position Tracking lets you see how your efforts impact ranking and traffic changes.
Customer Relationship Management (CRM) has evolved tremendously with available features. The goal of a CRM is to give you complete visibility into contacts throughout the buyer journey. At a glance, you can track lead sources, score and segment prospects, and automatically nurture contacts along the customer lifecycle.
CRMs like HubSpot go a step further, providing a seamless experience using the customer flywheel. You can guide contacts from marketing to sales to customer success (and back again) as their needs change. It doesn't take a large team to configure HubSpot, and it can be a powerful asset to your company's growth.
Google Ads offers remarkable targeting to help you reach your audience. A team of one or two can achieve great results by using SEMrush data to plan an Ads campaign and utilize ad variant testing for optimization.
Set up correctly, Google Ads is an effective addition to your digital marketing strategy that allows for relatively quick implementation and optimization of new campaigns. It can drive immediate traffic supporting other channels of your campaign.
Small Teams Can Do Big Things
The key to all this? To have a resource who understands how to maximize the value of your marketing and sales tools. Even the best tool is useless without the knowledge to wield it.
Whether it's an internal resource or partnering with a consultant or agency, working with an expert who understands these tools will help you grow your team's marketing efforts.